Thursday, February 20, 2014

Draft Beer Jelly Belly Jelly Beans

I don't typically eat candy of any kind, but when I stumbled across the Draft Beer Jelly Belly Jelly Beans on Amazon, I couldn't resist (thank you Amazon Prime).

They arrived double sealed in plastic bags and there was still a strong aroma of beer when I took it out of the Amazon shipping box. However, it's more of a stale beer smell. That smell that washes over you from all the empty bottles, cans and glassware left laying around when you wander into the kitchen the morning after a late night beer tasting. As far as the flavour goes, it's there, it's just pretty mild. Despite the strong aroma, you have to strain your taste buds a little to pick it up. According to their press release "...the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor...". I would definitely say that the aroma does remind me of a hefeweizen. Perhaps they should have picked a beer with a strong flavour profile like a porter or double IPA. Although, this is apparently the result of three years of hard work, so it's obviously been a difficult journey.  If they're looking for a new project, I would perhaps suggest a line of hops flavoured Jelly Bellys. They could even shape them to look like hop cones.

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