Tuesday, July 14, 2009

D'oh! The Simpsons an official sponsor of this year's GABF

The Simpsons (yes, those Simpsons) will be one of the official sponsors of this year's Great American Beer Festival (GABF) as part of the show's 20th anniversary celebration.

The Simpsons will open each session of the festival with a ribbon cutting ceremony. Since festival goers have to be 21 years of age to enter, Bart and Lisa will just have to hang around outside.

I'm a big fan of The Simpsons (at least, the first decade or so of it), but it seems a little odd to have a cartoon show as a major sponsor for a beer festival. I understand there's a connection with Homer's love for beer, Duff Brewery and such, but I have a feeling there's going to be some groups that claim its promoting drinking to kids. Anyway, hopefully they'll have a "Duff Brewery" booth or a mock-up of Moe's Tavern inside.

By the way, its only 72 days until the festival begins and ticket sales appear to be doing well, with the Saturday afternoon session already 65% sold. My plane ticket is purchased and my hotel room is booked.


Funny, I just read the following from Charlie Papazian's article on the examiner.com:

"No there won’t be any Duff Beer at the fest either. Duff is brewed in Belgium (really!) and doesn’t qualify as an American brewed original. Will there be a Moe’s Tavern within the Great American Beer Festival? Not likely."

So, I guess that dashes my hopes of quaffing a Duff with Barney in Moe's Tavern at the festival.

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