Monday, December 7, 2009

Inaugural Issue of Beer Connoisseur Magazine

I already subscribe to multiple beer magazines (All About Beer, Brew Your Own, Zymurgy and Southwest Brewing News), so yet another was not necessarily a welcome addition to the coffee table (at least, not by my wife). I was also a little leery about a new beer magazine after being disappointed by Beer Advocate when it was released a few years ago. I received the inaugural issue of Beer Connoisseur and although I've only had time to give it a quick thumb through, I like it so far. Its big (11 7/8 x 9 1/8), glossy and didn't resort to using scantily clad women or sports figures. It starts with an article about Fritz Maytag (almost a requirement when starting a new website, magazine or book dealing with craft brewing in the U.S.) and then moves on to other features on beer touring in Belgium, food & travel, beer reviews and other news and events. Its only published quarterly, but the website is updated more frequently with information and new articles which subscribers to the magazine have full access to. Time will tell if they are able differentiate themselves from the other monthly beer magazines already on the market and gain enough subscribers.

For anyone living in Atlanta, GA, Beer Connoisseur is having a launch party tomorrow at the west side location of 5 Seasons Brewing.

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