Monday, May 11, 2009
New mixed sixers at the local HEB
While grocery shopping at our local HEB, I noticed the end shelf of the beer and wine section was now filled with single 12oz bottles of various craft and micro brews with a stack of empty HEB sixpack carriers nearby. Basically, you can now create your own mixed sixpack for $1.49 per bottle ($8.94 per sixpack) of whatever singles you cram in the sixpack carrier. Its not necessarily a good deal, depending on what beers you choose, but it does allow you sample different beers without having to purchase an entire sixpack of it. These create-your-own sixpack displays are certainly nothing new, but what made this display more interesting was the beer I found on the shelf. I was quite surprised to see single bottles of the Samuel Adams Imperial White and Imperial Stout since they're only sold in four-packs at around $9.50 (or more). Assuming these beers were probably on the shelf by mistake, I quietly slipped a bottle of each into a carrier as well as a few other beers that I'd been mildly interested in trying and headed for the checkout. I'll definitely need to keep an eye on their selection of singles in the future.
Posted by Steve at 4:30 PM